How to find the business functions most suitable for AI at any organization

The pandemic has driven companies to adopt AI for a host of processes and functions to stay relevant in their business. While AI is still in its infancy, most leaders are excited by the opportunities and benefits it offers. Many try to implement it on their own while a large number of companies realize that experts are required to set the processes. Thus, they hire a suitable Digital Transformation Agency in Africa or an AI consulting in Africa. As more companies get ready to adopt AI to impact their business functions, they face a common question of where to implement AI. Here are a few business functions where AI can readily be used to bring benefits. 

Marketing

AI already sorts the customers to present them with targeted ads as per their browsing history, demographics, interests, and a lot more factors. Any business that at present does not use AI in marketing is already lagging in terms of its competitors. This is true for any sector as AI is instrumental in developing marketing strategies and also executing them effectively. Hiring a suitable Digital Transformation Agency in Africa or an AI consulting in Africa can implement procedures to employ chatbots to support sales queries and services. AI also analyzes data with faster accuracy than humans on consumer behavior to drive better insights into campaigns. 

Sales

Systems put in place by a Digital Transformation Agency in Africa or an AI consulting in Africa can provide necessary insights to the sales professional to sell the product or service. It can improve sales forecasting, improve communication, predict the needs of the customers, and more. These set-ups can help the sales professional to produce targeted pitches to identify the customer that is ready to convert and drive their sales margins. It can help the professional to manage their time, identify the needs, and bring value to the deal for the customer. A final human touch to the sales can help close the deal faster while ensuring all aspects of the deal are covered properly.

Research and development

AI as a tool of innovation can help almost every industry in the world build a deeper understanding of their products, services, and more. At present, a Digital Transformation Agency in Africa or an AI consulting in Africa is hired mostly by the financial, automotive, pharmaceuticals, healthcare, and IT industry. These industries are booming as they can collect and analyze huge amounts of information accurately and efficiently with AI. They can research the problem better and develop a suitable solution faster. This helps the research and development teams to become more effective and strategic. 

IT functions

For most organizations, their first brush with AI is through the IT department. AIOps is the first thing that any Digital Transformation Agency in Africa or an AI consulting in Africa implements at an organization to solve problems with operations. These systems analyze the log file errors and automate the functions of the IT systems. This helps the internal teams to manage their IT operations perfectly and reduce human-led errors. It helps the business to identify the issues and proactively fix them before the systems shut down and improve their performance and services. 

Human resources

AI has the potential to transform many of the HR processes from recruitment to talent management and more. It can be employed in any process that has a repetitive nature. Chatbots can answer the common questions of the candidates and more. AI can help shortlist and interview candidates for an open position while providing a personalized experience. A Digital Transformation Agency in Africa or an AI consulting in Africa can set things up to improve efficiency while saving money. These processes can help the HR departments to make any data-based decisions during screening the candidates and make the process easier, faster, and efficient. 

Customer contact points

Customer centers are areas where AI has now been in use for many years already. A Digital Transformation Agency in Africa or an AI consulting in Africa helps enhance the customer experience while enabling humans to service the customers better. These centers at any organization collect tremendous amounts of structured and unstructured data. AI can easily analyze either kind of data to uncover many trends that can help the business predict customer intent and learn more about the customer. This enables the organization to offer better customer engagement and drive their satisfaction. This boosts the brand and product image while driving the business forward.

Manufacturing

Almost all modern manufacturing units employ AI in one way or the other nowadays. Data analytics at any stage of the manufacturing process helps drive the supply chain, inventory management, resource allocation, and a lot more. A Digital Transformation Agency in Africa or an AI consulting in Africa can help the organization employ predictive intelligence that anticipates the demand to ramp the production up or down easily. Various sensors can predict the maintenance needs of the machines and flag areas of concern in the process before costs go out of hand. AI can support impeccable quality processes to ensure a perfect product.

Accounts and finance

Many banks and financial institutes hire a Digital Transformation Agency in Africa or an AI consulting in Africa to reduce costs and make their operations efficient. Various implementations of robotic process automation have proven to produce amazing results for the accounts and finance departments in any industry and sector. This frees up the human finance professional to focus on activities that require higher-level thinking and the repetitive calculations are done by AI without any errors. AI can also produce reports of the real-time finances of the organization to help humans strategize and plan better.

Administration and maintenance

AI is helping managers to optimize the energy usage of a building while driving the comfort levels of its occupants. A Digital Transformation Agency in Africa or an AI consulting in Africa often put into place ways to manage and control various aspects. These systems control the lighting, air conditioning systems, access control, and more. The data collected is then used to improve the energy efficiency of a building while ensuring perfect security and comfort based on the number of occupants, timing, and more

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